Richard L Sandhusen Mercadotecnia Pdf 26

Richard L Sandhusen Mercadotecnia Pdf 26





             

Richard L Sandhusen Mercadotecnia Pdf 26


As stated by Sandhusen, to determine the success of a product, a positive perception is necessary. The critical factor is that the product is a successful one, and this is decided by the consumer who interacts with the product. The strength of the brand depends on the positive impressions that the consumers receive from the company. The strength of the company is decided by the consumers who buy the product because they feel that they received a good value for their money. The company has strengths, weaknesses, and opportunities in marketing but consumers have to study the strengths, weaknesses, opportunities, and threats to see if they can change the weaknesses into strengths and if the company is able to capitalize the opportunities that come their way.

Marketing is about advertising. An advertisement is a communication that is intended to attract attention to a brand or a product. It is a written, video or audio message that is sent and received by persons in the market (Sandhusen, p257).

The promotion mix is the core of the advertising and marketing strategy, which is developed in a way that influences the proper coverage of the business. It is a mix of the advertising and promotion techniques, used by the businesses to meet the major expectations of the consumers (Sandhusen, p257).

The purchase cycle begins when a consumer is ready to buy a product, the consumer will go to the shelf or store where he will see a description and price of the product. The consumer will think what to buy, research about the product and finally the consumer will decide on buying the product. This is called a lead or impulse. After buying the product, the consumer will try to make a decision about the product and if he is satisfied or not, the consumer will check the customer service centres to ensure if it met his expectations or not (Sandhusen, p258).


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